PERFORMANCE
MONITORING
“There are three objectives for content marketing: reach, engagement and conversion. Define key metrics for each.”
Michael Brenner
What is it?
On a periodic and scheduled basis, we provide the results obtained from social media campaigns. For each post, we identify the number of people reached and the interactions obtained, broken down by location, gender and age group.
A periodic analysis is important to understand the performance of your social media pages. This allows you to determine whether to optimize, enhance or modify your pages in order to obtain maximum results through the means invested.