A glance is worth a thousand words and this is precisely the message that emotional photography must communicate. It must be able to 'tell' and arouse feelings in the audience. They can be used in any sector, capturing the creative/emotional aspect of each activity.

Corporate photos are the most powerful expression of effective and successful communication on social media, websites and brochures. Photographs tell the story of your company by translating it into engaging images.

An image must create consumer appeal. Product shots must be contextualised and must capture details to enhance the aspects that make a product unique.

The advertising photo is a fundamental tool for a company. The advertising photographer is not just someone who represents an object with his camera. It is not simply a matter of placing a product in front of him and making a faithful copy of it through the camera. It is rather a matter of realizing an advertising communication, whereby the photographer creates an image in relation to the message he intends to communicate by advertising an object. The advertising photographer, therefore, is first and foremost the true creator of the advertising message, which - only later - goes on to be materialised in the technical shot of the camera. The advertising photographer, at that point, must be able to make the most of the product, highlighting its strengths and possibly concealing its imperfections in the same way as a professional make-up artist who does not distort the face and personality of the woman in front of him, but tends to enhance the elements of grace that each woman brings. Advertising photography has several areas of application and becomes essential to effectively communicate a message.