SECTOR: Organizations and Services
Comides is a company specialized in the design and production of stands, displays and packaging.
The added value of the business is the creation of custom ideas via a direct relationship with the customer.
Memento dedicated itself to defining the product positioning process. We started by analyzing Comides’ strengths, namely the creation of customized ideas.
We thus identified the space it can occupy in the consumer’s mind and fostered a communication that brings out the company’s creativity and its ability to find solutions and implement them.
A restyling of the catalogue was carried out and social media channels were introduced to increase brand awareness through “share and tell” posts of the projects undertaken. Lead generation campaigns were activated on Facebook, Instagram and Google Ads. Finally, a monthly newsletter was planned using marketing automation tools.