Ecos
SECTOR: Fashion
01. Brand
Ecos is the first brand to invent ‘eco-friendly’ jewelry through the union of precious metal and recovered wood from production waste, thus safeguarding the environment.
The ECOS brand was born from the desire to create a ‘new made in Italy’ for people all over the world that exploits the resources and skills present in the roots of our land.
02. Projects
We created and launched the Ecos Jewel brand. The entire conception and creation of the brand identity stems from a prior marketing analysis to identify market needs. The concept of the brand is the result of its peculiarities, which are the ‘wood’ element included in each product and the theme of material recovery.
More than 1,000 products were created and the entire corporate image was studied with the expansion of the brand throughout Italy, Japan and Russia, creating a distinctive corporate image for each country according to requirements.
The development of a clear brand identity with a strong appeal enabled the opening of flagship boutiques in Italy and abroad. The development took place through the planning of a well-defined marketing strategy, constant promotional work on social media channels,collaboration with influencers,and the construction of an online shop (https://www.ecosjewel.com/) (https://www.ecosjewel.com/to make it possible to find products on the web as well as in traditional shops.
